The emergence of communication APIs has helped restructure the enterprise system by making it seamless and cost-efficient. The SMS API, a software service connecting localized applications to telecommunication networks has contributed a lot to the revolution of today’s business communication. Twilio defines SMS API as a software interface, specially enhanced to send SMS through assigned SMS gateway. Due to the extended possibilities, the SMS platform is widely used to connect the wider web with carrier networks that relay telecommunication services.
Besides cost-savings, a growing number of businesses use SMS communication platforms like short messaging APIs to advance staff and customer engagement as well as implement marketing strategies. According to Cequens, a fast growing communication-Platform-as-a-Service, SMS APIs can be embedded in a marketing platform to send bulk text messages to many users simultaneously. With the aid of Big Data and an internally woven analytics solution, the platform can also track the success of ongoing marketing campaigns.
Below are some of the key benefits of implementing SMS APIs in a business setup:
• Businesses can broadcast messages in a language preferred by users
• A timely delivery of messages on an intelligent primary routs is guaranteed
• Ability to leverage key connection aspects like live home and register lookup
• Opportunity to authenticate the quality of message being delivered through the system
An enhanced developer API can support all components of rich messaging (i.e. images, video and voice messages), long message concatenation and group conversations, among other desired capabilities. The new breed of Two-Way SMS APIs offers additional benefits. Growing and established brands can use the platform to engage users in real-time and long-drawn Short Message Service conversation. The other benefits of Two-Way SMS APIs are: quick direct message delivery; free flowing integration with Customer Management System (CRM) platforms and low cost with correspondingly high, conversion and Return on Investment (ROI).
Learn About Breakthrough SMS Engagement with Syniverse!
The mobile service engagement via SMS offers an effective platform for multi-channel messaging. Syniverse Mobile Engagement prides in helping high value customers achieve high levels of engagement. The platform can be used to send intelligent, customizable messages in a way that reverberates with the audience and correlates with the installed communication infrastructure. Looking at the scales, over 700 billion messages are processed annually through the system.
At the same time, 500 businesses from around the world have put their trust on Syniverse mobile engagement solutions to serve various short message communication needs. Each regional support is overseen by a dedicated team of experts. The complete suite of support functions embedded in the Syniverse messaging platform can be used to track and automate mobile marketing strategies. The other reasons to choose the
Syniverse messaging platform include:
• Improved automation and opportunity to track all levels of customer interaction
• The system integrates compliance and consent management to ensure seamless messaging
• Support for various Syniverse strategies and dedicated expert teams
• Extended system support for text messaging as well as (Facebook messaging, multimedia messaging, voice calling, live chat, WeChat and Chabot’s)