If you have a bathroom remodel business, you need to market yourself to get customers. Mot people are researching companies online these days. If you have a bathroom renovation business, you need to ensure people can find you online. Here are 7 tips for marketing your bathroom renovation business in 2020.
1. Create a Logo
Part of your branding is going to involve creating a logo. The logo helps with brand recognition and creating a vibe for your company. You can be playful and colorful or sleek and professional. It’s entirely up to you! It’s important to create a logo to help maintain consistency. when you know what your logo looks like, you can use that as inspiration when picking colors for your website and other design decisions you’ll have to make before you open. If possible, you can also come up with a catch phrase that may even include a keyword.
2. Create Social Media Profiles
Social media is a large portion of your company’s digital presence. It’s practically essential to have a social media presence when you start your company. Make your social media accounts before you even launch your website. Create an account for the most popular platforms to reach as many people as possible. Add as many friends as possible, even if you have to start with family and friends. Be sure to include plenty of pictures of gorgeous Kohler Luxstone remodels so people can see the possibilities.
3. Create Unique Content
One of the ways you can maintain your SEO is by posting a regular blog. Some companies will post once a week while others will post once a month or twice monthly. When you post regularly, you will establish consistency and professionalism. Write interesting, informative blogs in advance to ensure that you have plenty of content when the time comes. The blogs should cover topics not already widely covered or demonstrate something new. You also want to produce high-quality content free of errors with header and lists to make the blog scannable. People also love pictures and videos, so don’t forget that those are a large part of creating high quality content. Make sure to incorporate keywords into your blogs. Consider hiring someone to create content for you if you aren’t confident in your own writing abilities.
4. Design Website
Every business requires a website to allow customers to learn more about the company and what they offer. The website will affect your SEO in a number of different ways. First, you need to pick a responsive website design. A responsive website design is one that can adjust its size to just about any screen. If you don’t have a responsive site, you will need to create a brand new site for smart phones and tablets.
They are easier to create and manage, but the main appeal is that responsive sites are faster. You also want to use a reputable host company. If your site is managed by a slow company, that can cause Google to rate it lower in search engines. People want a website that loads quickly. If the site doesn’t load in one second, people are more likely to go to another site. Since Google knows this, speed is a factor.
5. Backlinks
Google recognizes websites that are recognized by other websites. Ask to guest blog on different websites in your industry. When you submit your blog, make sure it includes links back to your website. At the same time, it is wise to have links out to other companies (as long as it’s not your competition) to help build credibility.
When writing blogs for your own site, don’t forget to include internal links that will take a reader to your products/services. This will make it easier for people to get where they need to go.
6. Educate Yourself
You aren’t going to be able to produce the results you want if you aren’t informed on the topic. It’s your responsibility to learn about SEO for yourself. Look for training in your area to increase your abilities. There are classes and seminars available for you to increase your knowledge and skills. For people who aren’t computer literate, you should also take some basic computer courses to establish a solid foundation. When you know better, you will be more likely to make the correct decisions.
Marketing is one of the most important parts of your business. If you want to help people achieve a gorgeous bathroom remodel with Kohler Luxstone