The internet has brought a lot of changes in the business world, and this includes marketing strategies. Influencer marketing has gained popularity in the last few years, whereby businesses are using different renowned figures to help them promote their brands on social media platforms. An influencer can be a model, a YouTuber, a blogger, an artist an adventurist or a food enthusiast just to mention a few. These influencers tend to have a large audience following them on social media platforms such that if they place any content about your product, it will reach out to a huge audience. This sounds like a nice deal until an influencer broadcasts a wrong message to a million followers. Such a mistake can ruin the reputation of your wine brand, and this is one of the reasons why you need to work with the right influencer. How do you choose the right influencer for your wine?

1. Set Your Goals Right

When choosing an influencer for your brand keep in mind the goals you have set for your wine business. Evaluate the reasons why you need an influencer and how you want them to impact your business. Behrmanpr says that you should think of things such as increasing awareness for your brand, boosting sales or increasing followers on your own social media accounts. Based on these goals you will know the right influencer to approach. For instance, if you want to boost sales, go for influencers who operate more as affiliate marketers because they will encourage their audience to purchase your products. 

2. Go With An Influencer Who Is Related To Your Niche Business

Yours is a wine business and going for a fashion blogger as an influencer may not be the right decision to make in this case. You need an influencer who is tightly related to your brand by virtue of operating in the same or related industry. The reason for this is to be able to market your brand to your target audience. In this case, you can look for food enthusiasts who usually post on both foods and drinks, wine bloggers, or YouTubers especially those who carry out product reviews; in this case wine reviews. According to Nancy at Behrman, most influencers have specific niches while others tend to work on different niches and it is for you look for one who is more related to your business. 

3. Do Your Research

Carry out thorough research before settling for a specific influencer. Rely on recommendations from friends and family, go through comments on different posts and since it’s all about numbers check those influencers with a large number of followers. However, don’t be excited about the numbers only because you will need to know if they will meet your set goals and if they have reliable experience as influencers. Keep your eyes wide open.

4. Focus On Helping Your Influencer

Once you have chosen an influencer for your wine business, do not just sit back for them to do their work. Get involved by providing relevant information about your brand, discuss your compensation strategy and be fair, provide your suggestions, but do not be overly controlling on how they operate. Also, follow up with them after your first communication and even after they start working with you. Behrman says that it is very important to always keep in touch with your influencers. 

If you are ready to work with an influencer to promote your wine business, these tips will help you choose the right one to avoid causing more harm than good. Influencer marketing has worked for many, and you should try it too without fear but be diligent.