Many family photographers want to build their social media profiles. Having an active social media profile means that a family photographer will have a better public image and will be able to draw in a larger clientele. Marketing through Facebook and Twitter is useful, but photographers will find that they have excellent success if they can become influencers on Instagram.

Instagram is an image-driven social media platform with an aspirational world view. The users are mostly young and female, an excellent demographic to target because they have disposable income and are concerned with their personal image. When people follow Instagram influencers, they feel that they are connected with them. The list of accounts that a person follows forms an important part of their online experience.

Daniel Doyle Pleasantville shares the ways in which would-be Instagram influencers in the photography business can build their public profile and encourage new business.

1. Start Your Account

It is necessary to start an Instagram business account before you get started. Choose your username carefully, as this will be the way that most people look you up on Instagram. Craft your company bio carefully as well. It is a limited-character field. You can include just one link in your bio, so make sure that this link goes to a properly updated and curated website. Having any out-of-date information will make you look unprofessional and will make you look as if you don’t care about your business.

2. Follow Influencers

It is a good idea to find lists of Instagram photographers whose careers you would like to emulate. Follow these accounts for inspiration, but do not copy any of their ideas or texts. Instagram users are savvy and will quickly pick out any plagiarism or disingenuous content.

3. Choose a Niche

Your company cannot be all things to all people. It is smart to choose a smaller niche of the market and target that niche. Some concentrations you can choose are family photography, newborn photography, wedding photography, high school senior photos, and event or wedding photography. If you target your business carefully, you will be able to concentrate your efforts on the essentials.

4. Use Stories to Connect

When you share your photos, an image is not enough to build your reputation. Be sure that you include a personal story about yourself or about the subject of your photo. This will drive engagement rates and make it more likely that users will follow you.

5. Post Consistently

In the same vein as keeping your website up to date, you must post fresh photography content frequently. Don’t spam your feed, but have a consistent posting schedule. You can download a post scheduler like Buffer or Planoly.

6. Work with Other Influencers

Contacting other local influencers such as models and clothing brands will help you build a following. It is important to make sure that you have solid local connections with businesses and residents. This way, your business will be able to gain word-of-mouth following.

Follow These Steps

When you follow these 6 steps from Daniel Doyle Pleasantville, you will find that it is easier to gain success as an Instagram influencer. Expanding your business beyond basic family photography will be exciting and lucrative